In many respects, search engine marketing is a late-bloomer in the online advertising industry. In the early days of web development, it seemed much more important to build a website for your business or product and just get in on the whole cool “Internet thing” than it was to figure out how to get people to the site. Back then we talked in “eyeballs,” not impressions and clicks. Buzzwords and trends were plentiful (as they are today).

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