Ahh well we’re here. Google Search. The Pain in the ass Quality Score. How do we beat it?

Let me start off by telling you that there are a multitude of factors that determine quality scores thru Adwords keyword search campaigns. A lot of people (marketers) are only wanting to hear “how do I beat the QS”, or “what’s the quick fix to get my campaign running again”. This is very tiresome to answer and lately, I’ve pretty much ignored the questions. The reason is this:

No matter how many freakin times the people who know say it, some people just cant comprehend it. Now I am not saying that I wont write about a few tricks I use to game Adwords because I am going to get to that soon enough. If you want the shortest, bluntest and most honest answer on how to get good quality scores, then it’s quite simple. Build something of quality.

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