Ahh well we’re here. Google Search. The Pain in the ass Quality Score. How do we beat it?

Let me start off by telling you that there are a multitude of factors that determine quality scores thru Adwords keyword search campaigns. A lot of people (marketers) are only wanting to hear “how do I beat the QS”, or “what’s the quick fix to get my campaign running again”. This is very tiresome to answer and lately, I’ve pretty much ignored the questions. The reason is this:

No matter how many freakin times the people who know say it, some people just cant comprehend it. Now I am not saying that I wont write about a few tricks I use to game Adwords because I am going to get to that soon enough. If you want the shortest, bluntest and most honest answer on how to get good quality scores, then it’s quite simple. Build something of quality.

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This is one of the most labor intensive types of campaigns you may ever put up. However if you find your self paying 1 to 2 cents per click then you will know it’s worth it (granted you are converting). The idea is to completely research what the product is you’re going to be promoting. This is the single most important aspect of this type of advertising. If the product is no good and you dont have a demand, then you dont have a campaign. This is not like Content Network Campaigns, or setting up ads in Yahoo or MSN for quick testing. When you are dealing with a placement campaign on Google, it can often take half a day to get your ads to stop running. I’ve personally seen it take almost 24 hours before. If your paying $5 per 1000 impressions and the total of your placements is about 200,000 uniques a day and you have a shitty product/offer that wont convert….you see what I am saying here? It can be a runaway train.


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