Ahh well we’re here. Google Search. The Pain in the ass Quality Score. How do we beat it?

Let me start off by telling you that there are a multitude of factors that determine quality scores thru Adwords keyword search campaigns. A lot of people (marketers) are only wanting to hear “how do I beat the QS”, or “what’s the quick fix to get my campaign running again”. This is very tiresome to answer and lately, I’ve pretty much ignored the questions. The reason is this:

No matter how many freakin times the people who know say it, some people just cant comprehend it. Now I am not saying that I wont write about a few tricks I use to game Adwords because I am going to get to that soon enough. If you want the shortest, bluntest and most honest answer on how to get good quality scores, then it’s quite simple. Build something of quality.

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This is one of the most labor intensive types of campaigns you may ever put up. However if you find your self paying 1 to 2 cents per click then you will know it’s worth it (granted you are converting). The idea is to completely research what the product is you’re going to be promoting. This is the single most important aspect of this type of advertising. If the product is no good and you dont have a demand, then you dont have a campaign. This is not like Content Network Campaigns, or setting up ads in Yahoo or MSN for quick testing. When you are dealing with a placement campaign on Google, it can often take half a day to get your ads to stop running. I’ve personally seen it take almost 24 hours before. If your paying $5 per 1000 impressions and the total of your placements is about 200,000 uniques a day and you have a shitty product/offer that wont convert….you see what I am saying here? It can be a runaway train.


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It may sound like a new buzzword, but it's really one of the oldest forms of marketing. It doesn't matter whether you're online or offline, you should never overlook buzz marketing. This article, the first of two parts, explains what buzz marketing is, helps you understand how and why it's generated, and warns you about the possible hazards. Read more at seochat.com

Ever want to get into affiliate marketing yourself? Mabey you are just starting out or you are a pro... either way, I found some good tips, on improving your AM revenue, on our favorite forums webmasterworld.com

Give it a read!
http://www.webmasterworld.com/forum20/4866.htm

In many respects, search engine marketing is a late-bloomer in the online advertising industry. In the early days of web development, it seemed much more important to build a website for your business or product and just get in on the whole cool “Internet thing” than it was to figure out how to get people to the site. Back then we talked in “eyeballs,” not impressions and clicks. Buzzwords and trends were plentiful (as they are today).

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Courtesy of http://www.SEOmoz.org

While looking around for some tokenization databases to help me build a term weight analysis tool, I came across a Microsoft article from January of 1997 on the subject of text analysis. This paper discusses some of the elements used in text processing, topic detection and classification and clearly shows that in 1997, search engines weren't used keyword density anymore than they are today. Since there had been some debate on this subject, I started a thread on the subject over at SEOChat.

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The monster search engine, Google, has been constantly innovating new web applications and designs. The company is so highly regarded that in the 10 months it has been traded in public stocks, it has increased in price from about $80 a share to over $300. Of course, a high tech company can’t get this much attention without raising some eyebrows over at Microsoft. Can these two companies, currently on a collision course, survive each other?

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